UGONB is dedicated to public awareness on behalf of a world-class industry. Not exclusive to hunting and fishing, but embracing all aspects of services offered. Our goal is to promote the best that New Brunswick has to offer.

Mission Statement:

To unite professional guides and outfitters across New Brunswick on a transparent and approachable platform, eliminating barriers to enhance the dignity and quality of our incredible and unique outdoor industry.

Many of New Brunswick’s outfitters have been in business for decades. Organized guiding has been a constant in New Brunswick for over 100 years, with many high profile sportsmen returning year after year. Some notable sportsmen include: Babe Ruth, Ted Williams, George Bush, Johnny Cash and many more.